Tuesday, July 19, 2005

Gifford's Mail Review: Part 2

Just Like Hollywood, I have nothing new to come up with, so I will follow-up on a previous post.

I wrote about Gifford Miller's use of $1,600,000 in taxpayer dollars to send out 5,500,000 fliers touting his record prior to the current mayoral campaign. His spokesperson was quoted as saying: "But the bottom line remains that these mailings were appropriate to allow Council members and the speaker to communicate our budget priorities."

The NY Post reports that the mailing was cut up into 150 different print jobs, each costing less than $5,000. Why is this important? Because the bulk of the mail jobs went to printing shops who are now doing Miller's campaign pieces. Mailings of less than $5,000 do not require the sender to adhere to the NYC rules of competitive bidding (3-08) (C)(1)(ii) (see below).

The irony of this story is that the spokesperson for Miller claimed the fliers were going to "communicate our budget priorities". As any person in the marketing world can attest, splitting up a 5.5 million piece mailing into 150 different jobs is just plain stupid. That job cost me and millions of other New Yorkers $3.34 per piece, a total rip-off. I am not even sure if the $1.6 million includes postage, if not that price tag goes even higher. Apparently, Miller's "budget priorities" includes wasting taxpayer money to line the pockets of his buddies.

The good news is that Miller is trailing Bloomberg 55 to 30 in the latest poll. Time for another mailing Giff?